MODERN INNOVATIONS
BMW Fans Look Away
Even if you aren’t a BMW fan, few will argue that the kidney grille is not a distinctive part of
Oh the Beauty of Concept Cars…
If you are a regular reader of EatMyRubber, then you know I love concept cars; and odds are, you do
CLASSICS
The Origins of the Modern Internal Combustion Engine, An Interesting Story of an Innovative Patent Attorney
Are you familiar with George Baldwin Selden? Probably not, but if you are a gearhead or a patent attorney, you
Test Your Gearhead Level – Can You Identify this Classic Muscle Car from the Preview Image taken from a Design Patent?
No worries if you couldn’t identify this classic muscle car from the preview image taken from the associated design patent,
ELECTRIFICATION
Can You Guess the Brand Behind this Electric Vehicle Design?
How do I unwind? Glad you asked. Well, there is nothing more relaxing than thumbing through recently issued automotive design
Would You Buy a Car with a Built-in Electric Motorcycle?
Ford is betting on a future where consumers desire cars having integrated electric motorcycles. Smart bet? Look, I love cars
PRODUCT DESIGN
Wheel Pros Fires Shots at Alleged Counterfeiter
The designers of aftermarket wheels are truly artists, and there are few things as stunning as a perfectly designed wheel.
Who’s Protecting Their Designs? WHEELS Edition – January 2019
If you’re in the aftermarket wheel business, you better be thinking about patents or you’re getting left behind. But
Who’s Protecting Their Designs? WHEELS Edition – December 2018
If you’re in the aftermarket wheel business, you better be thinking about patents or you’re getting left behind. But don’t
Who’s Protecting Their Designs? WHEELS Edition – November 2018
If you’re in the aftermarket wheel business, you better be thinking about patents or you’re getting left behind. But
TRADEMARKS
Product Naming is No Easy Task. Listen to this Interview to Improve Your Product Names
I was honored to be a guest on the nationally syndicated The Small Business Advocate® radio show this morning. Jim
LITIGATION
Wheel Pros Fires Shots at Alleged Counterfeiter
The designers of aftermarket wheels are truly artists, and there are few things as stunning as a perfectly designed wheel.
Bentley Bentayga in the Cross-Hairs of Jaguar Land Rover Regarding Patent Infringement
OK gearheads, are you familiar with Jaguar Land Rover’s patented and award-winning Terrain Response® technologies? Me neither, but apparently Bentley
Tesla Sued by Nikola for Patent Infringement
More gearhead patent litigation! This time it involves Nikola Corporation suing Tesla, Inc. over alleged design patent infringement regarding
Peterbilt & Kenworth on the Receiving End of Diesel Patent Infringement Lawsuit
Diesel gearheads will be interested to learn that this week Diesel Technologies, LLC (“Diesel Tech”) sued Paccar, Inc. (“Paccar”), d/b/a